Sunday, December 09, 2007Brands in ChinaWestern brands are common in China. Just like in the United States, Starbucks has a significant presence. In Beijing, there was a Starbucks right near my hotel.In Shanghai, there was a Starbucks in Yuyuan Gardens. Trademark protection in China is not as strong as in the United States. Does the Wandanu logo remind you of a certain international athletic apparel maker? The Nightmare Before Christmas store appears to be a shop that caters towards clothing for young women that is inspired by the movie, The Nightmare Before Christmas. Many newspaper stands in Beijing had Sports Illustrated in China awnings. I was working at SI when they launched their China branch. Interestingly, while it was still for sale, I did not see any advertisements for SI in China while I was in Shanghai. I walked by the Google offices in Shanghai one morning. As I walked by their offices, I realized that as Google is opening offices across the world, Time Inc. is closing foreign offices. I don't think this is an accident; in fact, I believe it is indicative of a shift in how we receive our news. Labels: China, Sports Illustrated |
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